Medha is a organisation which aims to better prepare India’s youth for life after school. "We strive to achieve this goal by supporting existing college and high school students from low-income backgrounds with employability training, leadership development, and career services." Their mission is to improve the employment outcomes for over one million students a year across India. "Through our unique approach to employability development, we also hope to change the education paradigm in India."

India is currently facing a shortage of skills in its labor force, as the education and training infrastructure struggles to keep pace with changing market demands. Based on current estimates, 57% of India’s 147 million youth labor force suffer some degree of unemployability, while 53% of employed youth lacks skills . This leads to lower relative returns to education, higher unemployment and underemployment, and increased inequality. The country faces an urgent need to improve employability outcomes for the next generation, and Medha wants to play an important role in that.

Medha is a start up company, started by two enthousiastic young entrepreneurs. They are registered as an NGO, and employ 4 people so far.

Medha is finalizing a new curriculum. To effectively position their curriculum to key stakeholders (students, employers and educational institutions) the organisation is in need of a marketing strategy. You will support Medha by developing this Marketing strategy. Main focus is to think about the best course of action, ideally you also put in practise the marketing mix.

Expected deliverables:

Marketing strategy
Marketing mix (means of communications)

You are an expert in Marketing and Communications and possess good skills in written English.

Also, to participate in an Expert Programme you need to have:
- at least five years of relevant working experience
- at least have a Bachelor’s or Master’s degree

Participation in this programme is on a voluntary basis. International travelling expenses are to be paid by the participant. SharePeople charges the participant a reasonable fee for which he/she receives matching, preparation, training (intercultural and safety) and work materials. However, the local organization facilitates full board & lodging and local transportation for the participant.
Personal coaching by a professional coach is optional in this programme but comes with additional costs.

Do you match the criteria and do you want to work on this business case? Please use the 'apply-button' below to send us your curriculum directly. For efficient matchmaking we ask you to upload your curriculum in English. When you know other people who might be interested in this vacancy, you may also use the ‘tell a friend-button'.