You will consult the company Playnspeak in India, they have set up a brand called Daily Dump. Daily Dump designes products that ensure people can compost at home. The company helps in managing household bio-degradable waste and converting it into usefull high-quality compost. It has social impact on the large populations engaged in handling of waste, because composting practices contribute to better livelihoods and working conditions. Also reduction of landfilled wastes is crucial to urban planning, sanitation and development. "Our business proposition is creating wealth from making people look after their waste through de-centralised, technologically appropriate solutions - solutions that stand the chance of becoming practice, becoming embedded in culture and thereby creating the desired impact." The concept of Daily Dump is open to individuals in other locations. They can replicate, adapt, build on, sell and use - for wide and rapid propagation of the idea, they and become 'clone partners'.

(7 employees, yearly turnover around €50.000)

Your assignment will be supporting Poonam Kasturi (director) and her team to develop a strategic and operational marketing strategy. They are looking for an international perspective on their marketing strategy. They already have got specific ideas on how to market their concept, for example the 'clone partners'. Besides, Poonam has also addressed challenges regarding organisational development, such as:

• How to improve customer and financial information management?;
• How to build their internal organisation as they scale up, and to grow from a proprietor run business to multi tiered organisation functionally?

These issues are not formally part of the scope of the assignment, but it would be appreciated if you could also share ideas and knowledge regarding these topics.

SharePeople is looking for an expert in marketing. You should be able to see the value of building a network of distributors, who are also contributors to the development of the concept. (products and processes) It would be of added value if you have some level of expertise in growth and change management. Preferably you have some experience in social and/or green sectors.

Also, to participate in an Expert Programme you need to have:
- at least five years of relevant working experience
- at least have a Bachelor’s or Master’s degree

Participation in this programme is on a voluntary basis. International travelling expenses are to be paid by the participant. SharePeople charges the participant a reasonable fee for which he/she receives matching, preparation, training (intercultural and safety) and work materials. However, the local organization facilitates full board & lodging and local transportation for the participant. Personal coaching by a professional coach is optional in this programme but comes with additional costs.

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